Video Strategies for Employee Communications
December 5 - 7, 2017 | San Francisco
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Tuesday, December 5 • 10:15am - 12:15pm
Workshop B: Developing and Leveraging Story-Based Video Content for Your Organization
About Face Media

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The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?


In this hands-on workshop you'll learn the necessary tips & techniques needed to build and deliver a compelling story,  including:


  • Learning why story-based content can be a successful development strategy
  • Understanding the makeup of engaging and compelling stories
  • Knowing the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learning about current trends in video viewership
  • Applying these approaches to your specific content needs


Denise Mckee, COO

About Face Media

avatar for Denise Roberts McKee

Denise Roberts McKee

Chief Operating Officer, About Face Media
Denise Roberts McKee is the Chief Operating Officer at About Face Media. She develops and maintains the company’s structure and organization, overseeing day-to-day operations, working with the CEO to identify and implement the company’s strategic goals and objectives. Prior... Read More →

Tuesday December 5, 2017 10:15am - 12:15pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133