Video Strategies for Employee Communications
December 5 - 7, 2017 | San Francisco
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Wednesday, December 6 • 11:20am - 11:55am
Using Short, Fun Videos to Humanize Your Leadership Team and Communicate Strategy

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As communicators, we have the opportunity to get to know many of the executives with whom we work with on a more personal level, but the hundreds or thousands of employees across the company do not. Often, the interactions with leadership stop at emails or seeing them during all hands meetings.


As a communicator who thinks outside the box, you can change all that. This session will provide you with techniques to humanize your leadership, including:


  • Providing you with ideas for creating fun, engaging videos with leadership
  • Showing you how you don’t need a lot of expensive equipment to do great video
  • Giving you the knowledge and power to become a one-person video department
  • Arming you with the knowledge you need to begin your journey into the realm of video communications


JD Norton, Director, Internal Communications

(Formerly Symantec)

avatar for JD Norton

JD Norton

Sr. Manager, Employee Culture & Experience, Symantec
During his 15+ year career in employee engagement/internal communications, J.D. has touched all facets of the employee experience. This includes leading employee events and rewards programs for eBay’s North America Support Operations, as well as creating both the employee and community... Read More →

Wednesday December 6, 2017 11:20am - 11:55am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133