Video Strategies for Employee Communications
December 5 - 7, 2017 | San Francisco
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Wednesday, December 6 • 11:55am - 12:30pm
More Than Talking Heads: Using Video to Reinforce Your Employee Culture; Give Employees a Voice and Drive Better Employee Engagement
Astellas Pharma

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Explore how video can be used to reinforce a rich and robust culture, breakdown organizational silos and engage employees.  Learn what role video plays in sustaining the Astellas culture and preserving commitment to be an employer of choice in an organization where 93% of employees indicate they are “proud to be part of Astellas.”


While leaving traditional corporate video tactics behind, see examples of how employees were flipped from passive viewers into powerful advocates to drive the most meaningful corporate messages, including learning:


  • How your culture, values and brand are part of the recipe to align video messages across your organization
  • How video can break through the clutter –and leave the “talking heads” of traditional corporate videos behind
  • Uncovering ways to give your employees a voice and turn passive viewers into powerful messengers


Jennifer Saputo , Associate Director, Employee Communications

Astellas Pharma

avatar for Jennifer Saputo

Jennifer Saputo

Associate Director, Employee Communications, Astellas Pharma
Jennifer Saputo is a seasoned communication strategist with more than twenty years of experience helping complex, global organizations engage effectively with their employees.  She specializes in culture and change communications with extensive experience in HR issues, executive... Read More →

Wednesday December 6, 2017 11:55am - 12:30pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133