Video Strategies for Employee Communications
December 5 - 7, 2017 | San Francisco
Venue, Pricing, and Registration Information
Back To Schedule
Wednesday, December 6 • 2:40pm - 3:15pm
Skip the Script! How to Create Authentic Videos That Connect Employees in Meaningful and Memorable Ways
MidPen Housing

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

It’s great to have a specific vision and script when creating movies with trained actors – but what about when your talent pool consists of stiff corporate executives and awkward office workers?  By adopting a more flexible, casual approach to your video shoots, you may discover stories far better than the ones you set out to capture.  Learn how to put your camera-shy colleagues at ease and produce sincere videos that engage and inspire your teams.


Discover strategies that work and will help you create authentic videos that connect employees in memorable ways, including:



  • Tactics for getting your camera-shy colleagues to loosen up and actually want to be in an employee video
  • Proven processes for creating videos that build lasting bonds between colleagues and connect employees to your organization’s mission and values
  • Ways to reduce the amount of time spent preparing and scheduling your video shoot
Kim Bratcher, Senior Employee Communications Specialist
MidPen Housing

avatar for Kim Bratcher

Kim Bratcher

Senior Employee Communications Specialist, MidPen Housing
Kim Bratcher hated making videos.  Her first exposure to the tedious and costly process came in the 1990s when she lived in Hollywood and worked for Warner Bros. Records.  She worked with Maroon 5 (then called Kara’s Flowers) as they shot their first music video – a 3-minute... Read More →

Wednesday December 6, 2017 2:40pm - 3:15pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133