Video Strategies for Employee Communications

Our job as communicators is to reach 100% of our employees with key messages, including those with limited or no communication technology access. Yet connecting the non-wired employee is a growing IC challenge. Whether they’re mobile road warriors, remote, offline production or frontline service workers, it’s critical to reach and engage these employees to ensure they’re aligned with your company’s purpose, goals and key initiatives.

Discover how smart use of video can be an effective component of a non-wired employee communications strategy, including learning how to:

• Identify the 3 types of non-wired employees to accurately define your target audience
• Develop a pilot campaign to test the video waters
• Get clear on your video goals & refine your content to ensure results
• Implement different video tactics from examples that include engaging workers in a franchise system, frontline service, auction floor employees, call center, and distribution center

Karen B. Clay, Director of Internal Communications

Cox Automotive Inc.