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Video Strategies for Employee Communications
December 5 - 7, 2017 | San Francisco
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Thursday, December 7 • 11:35am - 12:10pm
Establishing and Reinforcing Organizational Culture with Video Eye Candy
Valley Children's Healthcare

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As an internal communicator taking on a new role at Valley Children’s Healthcare it was surprising to find that in 2016 they were using video sparingly and conservatively for internal audiences. In order to better reflect the attitude of the employees and the spirit and culture of their network, this needed to change.
 
  Since then, Valley Children’s has started to think differently about video for an internal audience. It has now become the most highly anticipated communication vehicle Valley Children’s has and is leading the way in many of their communication strategies.
 
Whether you’re just getting started or have an arsenal of videos already created, discover how video can help you create and reinforce your culture, including:
 
  • Learning how video can be your greatest asset in creating/sustaining workplace culture
  • Thinking outside of your norms about what to shoot, even if you’re not sure how to use it at the time
  • Significantly shifting employee attitudes by using video, especially when your videos feature staff

Anthony Witrado, Internal Communications Specialist
Marketing & Communications
Valley Children's Healthcare


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avatar for Anthony Witrado

Anthony Witrado

Internal Communications Specialist, Valley Children's Healthcare
Anthony has spent more than 16 years in sports journalism, writing for newspapers, magazines and online, most recently covering Major League Baseball at ESPN. Finding a home as an internal communications specialist at Valley Children’s Healthcare was a drastic career change, but... Read More →



Thursday December 7, 2017 11:35am - 12:10pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133