Daniel Debow, CEO
Helpful.com
The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content? How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?
In this hands-on workshop you'll learn the necessary tips & techniques needed to build and deliver a compelling story, including:
Denise Mckee, COO
About Face Media
Video is the best way to quickly convey information to widely distributed workforces, yet not many bosses use it. And even fewer use it well. Great leaders aren’t using video to communicate because they are afraid to fail, feel intimidated or unsure how to use it right. This webinar will teach you the 3 steps to get started quickly, connect with your people, and boost your leadership.
Leave this workshop equipped with the skills needed to make video like a boss, including:
The data on video consumption inside the enterprise and why most video is a waste of time and money. And how to avoid the mistakes that most communications teams make.
The ground rules of good video for employee communications: who should make videos and the 4 things you need to do to get it right every time.
The executive video content calendar: content categories, frequency, and style for an on-going video comms plan.
Quick tips and best practices for setting up the video studio, what equipment you need and the best platforms to share your video with employees
Gregory Shove, Founder, SocialChorus
Ed Ortega, Partner, Sequitur
Golda Akhgarnia, Sr. Manager, Internal Communications
Jack in the Box, Inc.
Hear the strategies behind the development and deployment of a behind-the-scenes video series about the people who support the engineering of consumer electronics products at Bose Corporation.
You will learn how an internal communicator, new to his role, formed a production team to create an educational asset that builds awareness of important work happening across a complex organization.
Leave this session with practical tips to help you produce videos, with limited resources, that will engage and inspire your employees, including:
Matthew Goldberg, Internal Communications Specialist
Bose Corporation
As communicators, we have the opportunity to get to know many of the executives with whom we work with on a more personal level, but the hundreds or thousands of employees across the company do not. Often, the interactions with leadership stop at emails or seeing them during all hands meetings.
As a communicator who thinks outside the box, you can change all that. This session will provide you with techniques to humanize your leadership, including:
JD Norton, Director, Internal Communications
Fitbit
(Formerly Symantec)
Explore how video can be used to reinforce a rich and robust culture, breakdown organizational silos and engage employees. Learn what role video plays in sustaining the Astellas culture and preserving commitment to be an employer of choice in an organization where 93% of employees indicate they are “proud to be part of Astellas.”
While leaving traditional corporate video tactics behind, see examples of how employees were flipped from passive viewers into powerful advocates to drive the most meaningful corporate messages, including learning:
Jennifer Saputo , Associate Director, Employee Communications
Astellas Pharma
It’s great to have a specific vision and script when creating movies with trained actors – but what about when your talent pool consists of stiff corporate executives and awkward office workers? By adopting a more flexible, casual approach to your video shoots, you may discover stories far better than the ones you set out to capture. Learn how to put your camera-shy colleagues at ease and produce sincere videos that engage and inspire your teams.
Discover strategies that work and will help you create authentic videos that connect employees in memorable ways, including:
Employee engagement is a challenge. Do your employees trust your message? Do your employees know what is happening around the agency or are things just popping up? Video messaging is an excellent tool to inform, disarm, re-engage and allow employees to see themselves in the structure and work of the agency.
Discover best practices to help you create engaging and informative messaging that your employees will trust, including how to:
Petula Celeste Burks, Director of the Center for Public Affairs
Washington State Department of Health
Our job as communicators is to reach 100% of our employees with key messages, including those with limited or no communication technology access. Yet connecting the non-wired employee is a growing IC challenge. Whether they’re mobile road warriors, remote, offline production or frontline service workers, it’s critical to reach and engage these employees to ensure they’re aligned with your company’s purpose, goals and key initiatives.
Discover how smart use of video can be an effective component of a non-wired employee communications strategy, including learning how to:
Karen B. Clay, Director of Internal Communications
Cox Automotive Inc.
Ready to think big and explore new ideas in internal video production? Producing video content for internal communications is more than slick sizzle reels and employee testimonials. As a video producer, you have an opportunity to connect with employees better than any other channel. Make the most of this opportunity–think big, think like a storyteller.
To help you dial up your video production and what you think is possible, Mike Lepis, a creative director working in employee communications for over 15 years, shares insights, opinions, and stories. In this chairperson’s address, Mike will cover:
Mike Lepis, Creative Director & Co-Founder
Vignette, The Employee Experience Agency™
Tasked with delivering new product training in a casual, conversational and collaborative way, two Nationwide Insurance internal technology team members created a live, talk show-style experience broadcast on the company intranet. Delivering content this way proved to be successful and the team members were given leadership support – and budget - to expand the show to discuss technology and collaboration topics that employees wanted to hear about.
During this session, you’ll learn how the Nationwide team went about creating a live, talk-show style experience to enhance employee communications, including learning how to:
Chip Midnight, Business Consulting Specialist
Nationwide Insurance
Telling stories is fun. Finding those stories – not so much. It doesn't have to be that way though, this session will provide you with tactics and techniques needed to make finding meaningful and impactufl stories easier.
In this interactive session, as a group we will discuss techniques for getting out of our marketing-speak mindset to think creatively about unearthing the interesting, compelling stories your employees want to watch and share.
Denise Mckee, COO
About Face Media
