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Video Strategies for Employee Communications
December 5 - 7, 2017 | San Francisco
Venue, Pricing, and Registration Information

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Tuesday, December 5
 

TBA

Pre-Conference Interactive Workshops -- Smaller Group, Hands-On, and Interactive
The workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!

Tuesday December 5, 2017 TBA
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

7:45am PST

Registration & Continental Breakfast
Grab your coffee, get settled, and meet your first workshop leader of the day.

Tuesday December 5, 2017 7:45am - 8:00am PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

8:00am PST

Workshop A: Take Your Internal Communications Strategy to the Next Level with Video
Helpful.com
Discover the importance of video in any successful internal communications strategy. This interactive hands-on workshop will set the ground work for the next 2 days. Whether you're just now planning out your strategy - or want to learn how to enhance an existing video strategy - this is the workshop you can't afford to miss.


Gain practical advice and tactical tips to help you:

  • Create a detailed video engagement plan
  • Engage, inspire, and connect with a global workforce
  • Improve training and strengthen your team
  • Distribute videos across internal channels

 

Daniel Debow, CEO

Helpful.com


Speakers
avatar for Daniel Debow

Daniel Debow

Co-founder and CEO, Helpful.com
Daniel was on the founding team of Workbrain (acquired by Infor in 2007) and Rypple (acquired by Salesforce in 2012). He served as an SVP at Salesforce for Work.com and emerging technologies. He was the 2015 Canadian Angel Investor of the Year. Daniel holds an LLM from Stanford... Read More →


Tuesday December 5, 2017 8:00am - 10:00am PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

10:00am PST

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday December 5, 2017 10:00am - 10:15am PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

10:15am PST

Workshop B: Developing and Leveraging Story-Based Video Content for Your Organization
About Face Media

The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?

 

In this hands-on workshop you'll learn the necessary tips & techniques needed to build and deliver a compelling story,  including:

 

  • Learning why story-based content can be a successful development strategy
  • Understanding the makeup of engaging and compelling stories
  • Knowing the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learning about current trends in video viewership
  • Applying these approaches to your specific content needs

 

Denise Mckee, COO

About Face Media


Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Chief Operating Officer, About Face Media
Denise Roberts McKee is the Chief Operating Officer at About Face Media. She develops and maintains the company’s structure and organization, overseeing day-to-day operations, working with the CEO to identify and implement the company’s strategic goals and objectives. Prior... Read More →


Tuesday December 5, 2017 10:15am - 12:15pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

12:15pm PST

Lunch Break: On Your Own or with a Group

Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday December 5, 2017 12:15pm - 1:45pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

1:45pm PST

Workshop C: How to Make Video like a Boss
SocialChorus

Video is the best way to quickly convey information to widely distributed workforces, yet not many bosses use it. And even fewer use it well. Great leaders aren’t using video to communicate because they are afraid to fail, feel intimidated or unsure how to use it right. This webinar will teach you the 3 steps to get started quickly, connect with your people, and boost your leadership.

 

Leave this workshop equipped with the skills needed to make video like a boss, including:

 

  • The data on video consumption inside the enterprise and why most video is a waste of time and money. And how to avoid the mistakes that most communications teams make.

  • The ground rules of good video for employee communications: who should make videos and the 4 things you need to do to get it right every time.

  • The executive video content calendar: content categories, frequency, and style for an on-going video comms plan.

  • Quick tips and best practices for setting up the video studio, what equipment you need and the best platforms to share your video with employees

 

Gregory Shove, Founder, SocialChorus

Ed Ortega, Partner, Sequitur


Speakers
avatar for Ed Ortega

Ed Ortega

Partner, Sequitur
Ed has over twenty years experience in branding and communications in both creative and strategy roles. Currently, he is a partner at Sequitur, where he helps clients like OpenTable, Genentech, Intuit and ClifBar use deep qualitative insights to align their leaders, employees... Read More →
avatar for Gregory Shove

Gregory Shove

Founder & Executive Chairman, SocialChorus
Greg is the executive chairman and co-founder of SocialChorus, the leading workforce communications platform. Greg has helped brands and consumers connect online since the early days of the internet. 2Market, a Silicon Valley startup that he co-founded, pioneered the development of... Read More →


Tuesday December 5, 2017 1:45pm - 3:45pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

3:45pm PST

End of Workshop Day
Tuesday December 5, 2017 3:45pm - 4:00pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133
 
Wednesday, December 6
 

TBA

Day 1, General Sessions
Wednesday December 6, 2017 TBA
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

8:00am PST

Registration: Badges, Bagels, & Beverages
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Wednesday December 6, 2017 8:00am - 8:30am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

8:30am PST

Chairperson's Welcome & Speed Networking
Vignette
Welcome to the Video Strategies for Employee Communications conference. In this fast-paced forum you'll get to know your fellow peers, their biggest internal video communication & engagement challenges, and a few fun facts.

Speakers
avatar for Mike Lepis

Mike Lepis

Co-Founder, Creative Director, Vignette
As a Creative Director, Mike is responsible for developing insights and mapping them to the creative solutions that drive employee engagement for Vignette’s clients. Early in his career Mike worked for both consumer marketing and internal communication divisions at Nike. In... Read More →


Wednesday December 6, 2017 8:30am - 9:15am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

9:15am PST

Lights, Camera, Action! Connecting Your CEO with Employees via Video
Jack in the Box, Inc.
This session will show you how to work with your CEO and/or other senior executives to create engaging leadership messages for your employees. These low-budget videos can cover high-level business updates, inspirational messages, recent company successes and much more.

See, first-hand, how Jack in the Box Inc. was able to get their CEO on board and deliver videos to employees that engage and inspire, including how to:

• Get your executives to connect with a dispersed workforce
• Inform and inspire employees through video
• Create cost-effective videos
• Brainstorm innovative ideas for CEO video messages

Golda Akhgarnia, Sr. Manager, Internal Communications

Jack in the Box, Inc.


Speakers
avatar for Golda Akhgarnia

Golda Akhgarnia

Senior Manager of Internal Communications, Jack in the Box Inc.
Golda Akhgarnia joined Jack in the Box Inc. in 2011 and is the senior manager of internal communications. She creates and manages content that aligns, informs and inspires employees through several communication channels. She also works with senior executives to deliver strategic... Read More →



Wednesday December 6, 2017 9:15am - 9:50am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

9:50am PST

Capturing Compelling Employee Stories, with Limited Resources, That Showcase the Importance of Their Work
Bose Corporation

Hear the strategies behind the development and deployment of a behind-the-scenes video series about the people who support the engineering of consumer electronics products at Bose Corporation. 

 

You will learn how an internal communicator, new to his role, formed a production team to create an educational asset that builds awareness of important work happening across a complex organization.

 

Leave this session with practical tips to help you produce videos, with limited resources, that will engage and inspire your employees, including:

 

  • How to form a production team on a shoe-string budget
  • The importance of having fun while getting the job done
  • The advantage of taking a guerrilla-style approach to corporate video storytelling
  • How to demonstrate the importance of employees’ work through video

 

Matthew Goldberg, Internal Communications Specialist

Bose Corporation


Speakers
avatar for Matthew Goldberg

Matthew Goldberg

Internal Communications Specialist, Bose Corporation
Having spent nearly a decade in customer service, Matthew recently transitioned into an internal communications role at Bose Corporation, where he supports both their manufacturing and development engineering divisions.  Most of Matthew's professional career has been within the consumer... Read More →



Wednesday December 6, 2017 9:50am - 10:25am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

10:25am PST

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors. Be sure to drop off your business card into sponsor raffles for a chance to win prizes throughout the day.

Wednesday December 6, 2017 10:25am - 10:45am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

10:45am PST

How to Connect & Engage a Dispersed Workforce with Video
Extreme Networkis & SocialChorus
Extreme Networks delivers software-driven networking solutions that help IT departments everywhere deliver the ultimate business outcomes; stronger connections with customers, partners and employees. Recent acquisitions made way for rapid growth, expanding to over fifty locations globally. While Extreme Networks is headquartered in the San Francisco Bay Area, engineering teams and other key functions are spread across the globe.

Discover how with the help of SocialChorus, Extreme Networks has been able to successfully communicate and engage with a dispersed workforce by utilizing video communications.

Speakers
avatar for Gregory Shove

Gregory Shove

Founder & Executive Chairman, SocialChorus
Greg is the executive chairman and co-founder of SocialChorus, the leading workforce communications platform. Greg has helped brands and consumers connect online since the early days of the internet. 2Market, a Silicon Valley startup that he co-founded, pioneered the development of... Read More →



Wednesday December 6, 2017 10:45am - 11:20am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

11:20am PST

Using Short, Fun Videos to Humanize Your Leadership Team and Communicate Strategy
Fitbit

As communicators, we have the opportunity to get to know many of the executives with whom we work with on a more personal level, but the hundreds or thousands of employees across the company do not. Often, the interactions with leadership stop at emails or seeing them during all hands meetings.

 

As a communicator who thinks outside the box, you can change all that. This session will provide you with techniques to humanize your leadership, including:

 

  • Providing you with ideas for creating fun, engaging videos with leadership
  • Showing you how you don’t need a lot of expensive equipment to do great video
  • Giving you the knowledge and power to become a one-person video department
  • Arming you with the knowledge you need to begin your journey into the realm of video communications

 

JD Norton, Director, Internal Communications
Fitbit

(Formerly Symantec)


Speakers
avatar for JD Norton

JD Norton

Sr. Manager, Employee Culture & Experience, Symantec
During his 15+ year career in employee engagement/internal communications, J.D. has touched all facets of the employee experience. This includes leading employee events and rewards programs for eBay’s North America Support Operations, as well as creating both the employee and community... Read More →



Wednesday December 6, 2017 11:20am - 11:55am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

11:55am PST

More Than Talking Heads: Using Video to Reinforce Your Employee Culture; Give Employees a Voice and Drive Better Employee Engagement
Astellas Pharma

Explore how video can be used to reinforce a rich and robust culture, breakdown organizational silos and engage employees.  Learn what role video plays in sustaining the Astellas culture and preserving commitment to be an employer of choice in an organization where 93% of employees indicate they are “proud to be part of Astellas.”

 

While leaving traditional corporate video tactics behind, see examples of how employees were flipped from passive viewers into powerful advocates to drive the most meaningful corporate messages, including learning:

 

  • How your culture, values and brand are part of the recipe to align video messages across your organization
  • How video can break through the clutter –and leave the “talking heads” of traditional corporate videos behind
  • Uncovering ways to give your employees a voice and turn passive viewers into powerful messengers

 

Jennifer Saputo , Associate Director, Employee Communications

Astellas Pharma


Speakers
avatar for Jennifer Saputo

Jennifer Saputo

Associate Director, Employee Communications, Astellas Pharma
Jennifer Saputo is a seasoned communication strategist with more than twenty years of experience helping complex, global organizations engage effectively with their employees.  She specializes in culture and change communications with extensive experience in HR issues, executive... Read More →



Wednesday December 6, 2017 11:55am - 12:30pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

12:30pm PST

Lunch on Your Own, but Not Alone -- Reservations Are Booked!
Don't let the conversation stop, sign up to dine out this afternoon with your conference peers at a San Francisco "hot spot". Enjoy the sights of the city, local fare, and get to know your conference peers.

Reservations have been made at a number of restaurants within walking distance. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.


Wednesday December 6, 2017 12:30pm - 2:00pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

2:00pm PST

Interactive Group Exercise: Solve Your Most Pressing Employee & Internal Video Challenges
You let us know your biggest video challenges and struggles so we brought together a group of thought-leaders to help you strategize a solution. Choose the topic you're interested in discussing and join that group. Together, you will express your frustrations to your peers and hear how they've overcome the same challenge.

Speakers
avatar for Mike Lepis

Mike Lepis

Co-Founder, Creative Director, Vignette
As a Creative Director, Mike is responsible for developing insights and mapping them to the creative solutions that drive employee engagement for Vignette’s clients. Early in his career Mike worked for both consumer marketing and internal communication divisions at Nike. In... Read More →


Wednesday December 6, 2017 2:00pm - 2:40pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

2:40pm PST

Skip the Script! How to Create Authentic Videos That Connect Employees in Meaningful and Memorable Ways
MidPen Housing

It’s great to have a specific vision and script when creating movies with trained actors – but what about when your talent pool consists of stiff corporate executives and awkward office workers?  By adopting a more flexible, casual approach to your video shoots, you may discover stories far better than the ones you set out to capture.  Learn how to put your camera-shy colleagues at ease and produce sincere videos that engage and inspire your teams.

 

Discover strategies that work and will help you create authentic videos that connect employees in memorable ways, including:

 

 

  • Tactics for getting your camera-shy colleagues to loosen up and actually want to be in an employee video
  • Proven processes for creating videos that build lasting bonds between colleagues and connect employees to your organization’s mission and values
  • Ways to reduce the amount of time spent preparing and scheduling your video shoot
 
Kim Bratcher, Senior Employee Communications Specialist
MidPen Housing

Speakers
avatar for Kim Bratcher

Kim Bratcher

Senior Employee Communications Specialist, MidPen Housing
Kim Bratcher hated making videos.  Her first exposure to the tedious and costly process came in the 1990s when she lived in Hollywood and worked for Warner Bros. Records.  She worked with Maroon 5 (then called Kara’s Flowers) as they shot their first music video – a 3-minute... Read More →



Wednesday December 6, 2017 2:40pm - 3:15pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

3:15pm PST

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Wednesday December 6, 2017 3:15pm - 3:30pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

3:30pm PST

Goofy, Smart, and Engaging – How to Create Videos That Tell a Story and Engage Your Employees!
Washington State Department of Health

Employee engagement is a challenge.  Do your employees trust your message?  Do your employees know what is happening around the agency or are things just popping up?  Video messaging is an excellent tool to inform, disarm, re-engage and allow employees to see themselves in the structure and work of the agency.

 

Discover best practices to help you create engaging and informative messaging that your employees will trust, including how to:

 

  • Create fun and edgy videos
  • Get your employees to participate
  • Harness the power of video messaging to engage employees at all levels

 

Petula Celeste Burks, Director of the Center for Public Affairs

Washington State Department of Health


Speakers
avatar for Petula Burks

Petula Burks

Director, Center of Public Affairs, Washington State Department of Health
Petula Celeste Burks is a public relations and communications executive with over 15 years of experience impacting organizations’ presence and performance nationally.  Currently she serves as the Director of the Center for Public Affairs, Washington State Department of Health... Read More →



Wednesday December 6, 2017 3:30pm - 4:05pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

4:05pm PST

Connecting the Un-Connected: Tips to Reach & Engage Non-Wired Employees
Cox Automotive Inc.

Our job as communicators is to reach 100% of our employees with key messages, including those with limited or no communication technology access. Yet connecting the non-wired employee is a growing IC challenge. Whether they’re mobile road warriors, remote, offline production or frontline service workers, it’s critical to reach and engage these employees to ensure they’re aligned with your company’s purpose, goals and key initiatives.

 

Discover how smart use of video can be an effective component of a non-wired employee communications strategy, including learning how to:

   
  • Identify the 3 types of non-wired employees to accurately define your target audience
  • Develop a pilot campaign to test the video waters
  • Get clear on your video goals & refine your content to ensure results
  • Implement different video tactics from examples that include engaging workers in a franchise system, frontline service, auction floor employees, call center, and distribution center

 

Karen B. Clay, Director of Internal Communications

Cox Automotive Inc.


Speakers
avatar for Karen Clay

Karen Clay

Director of Internal Communications, Cox Automotive Inc.
Karen B. Clay is a multi-industry communications & employee engagement leader. She is known for helping companies connect and engage with employees, customers and causes to create more prosperous brands and stronger communities. Karen brings more than 25 years’ MarCom, PR, strategic... Read More →



Wednesday December 6, 2017 4:05pm - 4:40pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

4:40pm PST

Video Strategy Technology Panel: Learn What Tools Are Available to Solve Your Biggest Video Challenges
Vignette, About Face Media, Helpful.com, SocialChorus
This is a unique opportunity where you will have the chance to ask your most pressing video challenges, concerns, and restrictions to 4 seasoned video solution providers.

Don't hold back - these panelists can handle your questions and look forward to providing you with insights that you can't get anywhere else.

Feel more comfortable submitting your question ahead of time? Email erin@aliconferences.com to have your question added to the queue.


Speakers
avatar for Daniel Debow

Daniel Debow

Co-founder and CEO, Helpful.com
Daniel was on the founding team of Workbrain (acquired by Infor in 2007) and Rypple (acquired by Salesforce in 2012). He served as an SVP at Salesforce for Work.com and emerging technologies. He was the 2015 Canadian Angel Investor of the Year. Daniel holds an LLM from Stanford... Read More →
avatar for Mike Lepis

Mike Lepis

Co-Founder, Creative Director, Vignette
As a Creative Director, Mike is responsible for developing insights and mapping them to the creative solutions that drive employee engagement for Vignette’s clients. Early in his career Mike worked for both consumer marketing and internal communication divisions at Nike. In... Read More →
avatar for Denise Roberts McKee

Denise Roberts McKee

Chief Operating Officer, About Face Media
Denise Roberts McKee is the Chief Operating Officer at About Face Media. She develops and maintains the company’s structure and organization, overseeing day-to-day operations, working with the CEO to identify and implement the company’s strategic goals and objectives. Prior... Read More →
avatar for Gregory Shove

Gregory Shove

Founder & Executive Chairman, SocialChorus
Greg is the executive chairman and co-founder of SocialChorus, the leading workforce communications platform. Greg has helped brands and consumers connect online since the early days of the internet. 2Market, a Silicon Valley startup that he co-founded, pioneered the development of... Read More →


Wednesday December 6, 2017 4:40pm - 5:15pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

5:15pm PST

Close of Day 1 & Networking Reception: Enjoy Complimentary Drinks with Your Internal Commuications Peers
Don't stop the conversation! Join your peers and sponsors in the hotel lobby bar for an open-bar networking reception. We'll annouce raffle winners, have sign-ups for dinner, and keep the conversation going.

Wednesday December 6, 2017 5:15pm - 6:45pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

6:30pm PST

Dinner with a Group - Reservations Have Been Made
Interested in dining out and exploring San Francisco with a group? Check in with the ALI staff to see where reservations have been made.

Wednesday December 6, 2017 6:30pm - 8:30pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133
 
Thursday, December 7
 

TBA

Day 2, General Sessions
Thursday December 7, 2017 TBA
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

8:00am PST

Breakfast, Bagels, & Beverages
Coffee will be hot and breakfast will be available at 8:00 a.m. Feel free to check your bags downstairs with hotel staff or bring them to the conference meeting room and place them in the back of the room.

Thursday December 7, 2017 8:00am - 8:30am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

8:30am PST

Day 2 Kick off and Chairperson's Address: Tips for Video Production -- Think Big, Think like a Storyteller
Vignette

Ready to think big and explore new ideas in internal video production? Producing video content for internal communications is more than slick sizzle reels and employee testimonials. As a video producer, you have an opportunity to connect with employees better than any other channel. Make the most of this opportunity–think big, think like a storyteller.

 

To help you dial up your video production and what you think is possible, Mike Lepis, a creative director working in employee communications for over 15 years, shares insights, opinions, and stories. In this chairperson’s address, Mike will cover:

 

  • Current trends in video technologies, practices, and consumption.
  • Where to find inspiration to help you expand your vision and sharpen your craft.
  • Take a look at the future. Flying cars, no. Flying cameras, yes.
  • What are the keys to a successful approach to producing video for employees?

 

Mike Lepis, Creative Director & Co-Founder

Vignette, The Employee Experience Agency™


Speakers
avatar for Mike Lepis

Mike Lepis

Co-Founder, Creative Director, Vignette
As a Creative Director, Mike is responsible for developing insights and mapping them to the creative solutions that drive employee engagement for Vignette’s clients. Early in his career Mike worked for both consumer marketing and internal communication divisions at Nike. In... Read More →


Thursday December 7, 2017 8:30am - 9:15am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

9:15am PST

Coming at You Live – Creating a Talk Show-Style Broadcast to Educate, Entertain and Inform Using a Conversational Tone
Nationwide Insurance

Tasked with delivering new product training in a casual, conversational and collaborative way, two Nationwide Insurance internal technology team members created a live, talk show-style experience broadcast on the company intranet. Delivering content this way proved to be successful and the team members were given leadership support – and budget - to expand the show to discuss technology and collaboration topics that employees wanted to hear about.

 

During this session, you’ll learn how the Nationwide team went about creating a live, talk-show style experience to enhance employee communications, including learning how to:

 

  • Curate compelling content and book subject matter experts
  • Keep the conversations casual without impacting the importance of the message
  • Use live streaming tools and the intranet to deliver content to a dispersed workforce
  • Produce quality broadcasts with minimal staff members

 

Chip Midnight, Business Consulting Specialist

Nationwide Insurance


Speakers
avatar for Chip Midnight

Chip Midnight

Business Consulting Specialist Company, Nationwide Insurance



Thursday December 7, 2017 9:15am - 9:50am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

9:50am PST

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors.

Thursday December 7, 2017 9:50am - 10:10am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

10:10am PST

Empower and Engage Employees by Using Video Communications
Salesorce
Empower and Engage Employees by Using Video Communications


Speakers
avatar for Jill Unikel

Jill Unikel

VP, Employee Marketing & Engagement at Salesforce, Salesforce
Jill Unikel is a marketing and PR professional who is passionate about creating strategic programs that excite and inspire customers, partners and employees. As senior director of employee marketing & engagement at Salesforce, Jill is responsible for marketing the unique company... Read More →



Thursday December 7, 2017 10:10am - 10:45am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

10:45am PST

Interactive Group Exercise: How to Identify Engaging Stories Within Your Organization
About Face Media

Telling stories is fun.  Finding those stories – not so much.  It doesn't have to be that way though, this session will provide you with tactics and techniques needed to make finding meaningful and impactufl stories easier.

 

In this interactive session, as a group we will discuss techniques for getting out of our marketing-speak mindset to think creatively about unearthing the interesting, compelling stories your employees want to watch and share.

 

Denise Mckee, COO

About Face Media


Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Chief Operating Officer, About Face Media
Denise Roberts McKee is the Chief Operating Officer at About Face Media. She develops and maintains the company’s structure and organization, overseeing day-to-day operations, working with the CEO to identify and implement the company’s strategic goals and objectives. Prior... Read More →


Thursday December 7, 2017 10:45am - 11:20am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

11:20am PST

Refreshment Refill & Stretch Break
Take a quick moment to refresh your beverage, grab a snack, and get ready to wrap up the conference with 3 final sessions.

Thursday December 7, 2017 11:20am - 11:35am PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

11:35am PST

Establishing and Reinforcing Organizational Culture with Video Eye Candy
Valley Children's Healthcare
As an internal communicator taking on a new role at Valley Children’s Healthcare it was surprising to find that in 2016 they were using video sparingly and conservatively for internal audiences. In order to better reflect the attitude of the employees and the spirit and culture of their network, this needed to change.
 
  Since then, Valley Children’s has started to think differently about video for an internal audience. It has now become the most highly anticipated communication vehicle Valley Children’s has and is leading the way in many of their communication strategies.
 
Whether you’re just getting started or have an arsenal of videos already created, discover how video can help you create and reinforce your culture, including:
 
  • Learning how video can be your greatest asset in creating/sustaining workplace culture
  • Thinking outside of your norms about what to shoot, even if you’re not sure how to use it at the time
  • Significantly shifting employee attitudes by using video, especially when your videos feature staff

Anthony Witrado, Internal Communications Specialist
Marketing & Communications
Valley Children's Healthcare


Speakers
avatar for Anthony Witrado

Anthony Witrado

Internal Communications Specialist, Valley Children's Healthcare
Anthony has spent more than 16 years in sports journalism, writing for newspapers, magazines and online, most recently covering Major League Baseball at ESPN. Finding a home as an internal communications specialist at Valley Children’s Healthcare was a drastic career change, but... Read More →



Thursday December 7, 2017 11:35am - 12:10pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

12:15pm PST

Best Practices for Communicating with Employees Through Video
Bank of America
Case-study coming soon.

Speakers
avatar for Gregg Moss

Gregg Moss

SVP, Video & Broadcast Team, Bank of America



Thursday December 7, 2017 12:15pm - 12:50pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

12:50pm PST

Conference Wrap up - Share Your Biggest Takeaways
You've heard from over 10 internal communication professionals. You've seen common challenges, you've benchmarked best practices, and you've gained a ton of ideas to take back to work.

Share with the group your final thoughts - what do you plan to do first when you get back to the office? what ideas or tools did you hear about that you had never even considered? What tactics have you sent back to the office already excited to implement into your existing video strategy?

Speakers
avatar for Mike Lepis

Mike Lepis

Co-Founder, Creative Director, Vignette
As a Creative Director, Mike is responsible for developing insights and mapping them to the creative solutions that drive employee engagement for Vignette’s clients. Early in his career Mike worked for both consumer marketing and internal communication divisions at Nike. In... Read More →


Thursday December 7, 2017 12:50pm - 1:15pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

1:15pm PST

End of the Video Strategies for Employee Communications Conference
Thank you for joining us. You will receive a follow-up email with a link to the dropbox again next week. The dropbox will contain speaker materials and a full contact list of all participants of this year's conference. We encourage you to stay in touch with one another and we look forward to having you join us again.

Thursday December 7, 2017 1:15pm - 1:20pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133

1:20pm PST

Optional Lunch Outing with Your Conference Peers -- Reservations Have Been Made
Catching a later flight? Staying for the weekend? Local to the area?
Then take this opportunity for one final chance to dine-out with your peers and keep the conversation going.
See the registration desk to sign-up.
**Everyone is on their own financially

Thursday December 7, 2017 1:20pm - 2:45pm PST
C.A. Thayer, Lower Lobby, Hyatt Centric Fisherman’s Wharf 555 N. Point St, San Francisco, CA 94133