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Video Strategies for Employee Communications
December 5 - 7, 2017 | San Francisco
Venue, Pricing, and Registration Information

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Solano, Lower Lobby, Hyatt Centric Fisherman\'s Wharf [clear filter]
Tuesday, December 5
 

TBA

Pre-Conference Interactive Workshops -- Smaller Group, Hands-On, and Interactive
The workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!

Tuesday December 5, 2017 TBA
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

7:45am PST

Registration & Continental Breakfast
Grab your coffee, get settled, and meet your first workshop leader of the day.

Tuesday December 5, 2017 7:45am - 8:00am PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

8:00am PST

Workshop A: Take Your Internal Communications Strategy to the Next Level with Video
Helpful.com
Discover the importance of video in any successful internal communications strategy. This interactive hands-on workshop will set the ground work for the next 2 days. Whether you're just now planning out your strategy - or want to learn how to enhance an existing video strategy - this is the workshop you can't afford to miss.


Gain practical advice and tactical tips to help you:

  • Create a detailed video engagement plan
  • Engage, inspire, and connect with a global workforce
  • Improve training and strengthen your team
  • Distribute videos across internal channels

 

Daniel Debow, CEO

Helpful.com


Speakers
avatar for Daniel Debow

Daniel Debow

Co-founder and CEO, Helpful.com
Daniel was on the founding team of Workbrain (acquired by Infor in 2007) and Rypple (acquired by Salesforce in 2012). He served as an SVP at Salesforce for Work.com and emerging technologies. He was the 2015 Canadian Angel Investor of the Year. Daniel holds an LLM from Stanford... Read More →


Tuesday December 5, 2017 8:00am - 10:00am PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

10:00am PST

Morning Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday December 5, 2017 10:00am - 10:15am PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

10:15am PST

Workshop B: Developing and Leveraging Story-Based Video Content for Your Organization
About Face Media

The term “storytelling” is everywhere it seems - but what goes into creating truly compelling, engaging and effective story-based video content?  How do you tell your organization’s story in a new and compelling way, and how do you begin to find those stories?

 

In this hands-on workshop you'll learn the necessary tips & techniques needed to build and deliver a compelling story,  including:

 

  • Learning why story-based content can be a successful development strategy
  • Understanding the makeup of engaging and compelling stories
  • Knowing the questions you should be asking before you start
  • Leverage video content for multiple distribution channels and uses: both internal and external
  • Learning about current trends in video viewership
  • Applying these approaches to your specific content needs

 

Denise Mckee, COO

About Face Media


Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Chief Operating Officer, About Face Media
Denise Roberts McKee is the Chief Operating Officer at About Face Media. She develops and maintains the company’s structure and organization, overseeing day-to-day operations, working with the CEO to identify and implement the company’s strategic goals and objectives. Prior... Read More →


Tuesday December 5, 2017 10:15am - 12:15pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

12:15pm PST

Lunch Break: On Your Own or with a Group

Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday December 5, 2017 12:15pm - 1:45pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

1:45pm PST

Workshop C: How to Make Video like a Boss
SocialChorus

Video is the best way to quickly convey information to widely distributed workforces, yet not many bosses use it. And even fewer use it well. Great leaders aren’t using video to communicate because they are afraid to fail, feel intimidated or unsure how to use it right. This webinar will teach you the 3 steps to get started quickly, connect with your people, and boost your leadership.

 

Leave this workshop equipped with the skills needed to make video like a boss, including:

 

  • The data on video consumption inside the enterprise and why most video is a waste of time and money. And how to avoid the mistakes that most communications teams make.

  • The ground rules of good video for employee communications: who should make videos and the 4 things you need to do to get it right every time.

  • The executive video content calendar: content categories, frequency, and style for an on-going video comms plan.

  • Quick tips and best practices for setting up the video studio, what equipment you need and the best platforms to share your video with employees

 

Gregory Shove, Founder, SocialChorus

Ed Ortega, Partner, Sequitur


Speakers
avatar for Ed Ortega

Ed Ortega

Partner, Sequitur
Ed has over twenty years experience in branding and communications in both creative and strategy roles. Currently, he is a partner at Sequitur, where he helps clients like OpenTable, Genentech, Intuit and ClifBar use deep qualitative insights to align their leaders, employees... Read More →
avatar for Gregory Shove

Gregory Shove

Founder & Executive Chairman, SocialChorus
Greg is the executive chairman and co-founder of SocialChorus, the leading workforce communications platform. Greg has helped brands and consumers connect online since the early days of the internet. 2Market, a Silicon Valley startup that he co-founded, pioneered the development of... Read More →


Tuesday December 5, 2017 1:45pm - 3:45pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133

3:45pm PST

End of Workshop Day
Tuesday December 5, 2017 3:45pm - 4:00pm PST
Solano, Lower Lobby, Hyatt Centric Fisherman's Wharf 555 N. Point St, San Francisco, CA 94133
 
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