Kim Bratcher hated making videos. Her first exposure to the tedious and costly process came in the 1990s when she lived in Hollywood and worked for Warner Bros. Records. She worked with Maroon 5 (then called Kara’s Flowers) as they shot their first music video – a 3-minute clip that took three days to record and blew through a six-figure budget. This was when high-quality footage meant multiple cameras, expensive equipment, ego-driven directors and strict scripting.
Today, Kim creates employee communications videos and appreciates the easy, efficient and affordable process. Even more than that, she loves that the videos she makes foster connections and respect among colleagues, and help everyday people feel like rock stars